Exertis expands Pro AVL offerings in the Nordics with the acquisition of the majority of assets in Septon Group AB

Press release 2025-04-02

Exertis, a leading Nordic IT and Pro AV distributor, is pleased to announce the asset acquisition of Septon Group’s well-established premium and professional audio, video, and lighting (AVL) equipment business. This strategic move strengthens Exertis position in the Pro AVL market in the Nordics, broadens its portfolio, and enhances its ability to serve customers with an even more comprehensive range of solutions. The asset acquisition commercially means that Exertis Nordics takes on the businesses known as Septon Pro, Septon Consumer, LydRommet and LiteNordic.

“We are excited to welcome the employees, customers, and vendors of Septon Group to our organization. This acquisition strengthens our position as the leading Pro AVL distributor in the Nordics. Septon’s and LiteNordic’s product range is a perfect complement to our portfolio, making us an even more complete partner for our customers and vendors. With our combined expertise, service quality, and strong logistics network, we see great opportunities to support Septon Group’s customers while also expanding the solutions available to our existing reseller base. This acquisition is about delivering greater value, broader choices, and an enhanced customer experience driving growth together," says Jonas Silander, Managing Director Nordics at Exertis

The acquisition is a natural fit within Exertis strategic direction for the Nordics, as the company sharpen its focus on its core business areas, with AVL being a key pillar. By integrating Septon Group’s portfolio and expertise, Exertis is reinforcing its commitment to delivering high-quality solutions and service to the professional AVL market.

“Our goal has always been to offer the best possible solutions and service to our customers, and this acquisition is a clear step in that direction,” added Jonas Silander. “Customers will now have access to an even broader selection of premium AVL solutions while enjoying the same high standards of service and support they are accustomed to. This is a step up for everyone, and we are truly excited about the opportunities ahead.”

For more info please contact
Jonas Silander, Managing Director Exertis Nordics
[email protected]